Monday, January 23, 2006

The Axe Effect

The Axe Effect

I reckon it speaks for itself.

I want to say there's another product that takes advantage of that dysfunctional dream men have of being sexually irrisistable. I mean, besides cars. I can't think what it is. Although there is that hair dye commercial where the girl disrespects the guy for having a gray beard but once he dyes it brown she pounces on him like a puma. Sigh.

It's not beer. Beer targets men, but it's message is mostly "Drinking beer makes you amiable and fun to be around" or more specifically "Drinking our beer makes you amiable and fun to be around, and not a pussy like the guys who drink other brands".

Advertising is terrible, but you know, advertisers don't set social trends. They merely read and reflect them. So if commercials, particularly the ones targetting men, tend to be at least subtly misogynistic, it's because there's a substantial population of consumers who buy that way of thinking, however subconsciously. That's why there aren't many people who openly identify as feminist these days.

Maybe this is why I don't have many male friends. Hoom.

I'm totally not in the right frame of mind to read James Bond now. So it's either do Chinese homework, write, or start reading A Passage to India. Anyway, that's all for now.


At 12:10 PM, Blogger Quenthalien said...

I like the Captain Morgan commercials where drinking their rum makes you do nifty things then put your foot up on an invisible barrel.


Post a Comment

<< Home